

Use stories to share your knowledge and expertise publicly to position yourself as an authority. People want to hear what you have to say.
Plan what you have to say to make your point. Create your talks with focus and structure. Being fully prepared allows you to be present with your audience, not the other way around.
Have your audience learn something new, useful or valuable. Speak clearly in layman’s term.
For maximum audience understanding, avoid jargon, acronyms or industry words unless you’re certain everyone will understand.
Leave your audience motivated, inspired and ready to take action. People don’t want anything they have to deal with and figure out how to do later. Give them clear instructions on what they should do NOW.
A confused mind stops listening, stops caring and doesn’t buy anything - even ideas. Be sure what you are saying gets to the point simply and succinctly for your audience to feel engaged and want more.

Donna Riccardo
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