
Intended outcomes:
Be unforgettable every time you speak
Own every room you walk into
Stand out as the obvious choice
Build the kind of reputation that gets you invited to speak
Gain personal presence

The Already Sold
You must know who you are really speaking to (and who you are not).
Most entrepreneurs try to speak to everyone… and end up connecting with, and selling to - no one.
In this session you learn:
· Why trying to be relatable to everyone weakens authority
· How to speak directly to the people who are meant to hire you
· How this alone removes fear, pressure, and awkwardness
Result: You stop trying to impress and start speaking to the exact people who need you, in their language.
Your Signature Talk
Here you put it all together into a tight, powerful talk. This is where you prepare your talk for real use.
In this session you learn:
· How to choose the right teaching points
· How to avoid over-teaching
· How to create a natural flow from story > content > offer
· How to stay within time without rushing
· How to make the offer feel like the obvious next step
Result:
You have a clear, concise talk you can deliver anywhere with confidence
Between the Eyes
You can’t build a talk if you don’t know what you’re leading people to.
In this session you learn:
· What you actually sell
· The real transformation your offer provides
· Who it’s for and who it’s not for
· The problems your ideal clients are willing to pay to solve
· How to talk about your offer simply and compellingly
Result: You know what the talk is meant to lead to and you can hit them “right between the eyes” with the offer that will speak to them.
Speaker Toolkit
Here, you will put together the essential materials you'll need to present yourself professionally as a speaker.
In this session you:
· Give your talk a compelling title
· Write a clear overview
· Identify the key takeaways for your audience
· Create your professional speaker bio
Result: You have the essential materials you need to present yourself professionally for speaking opportunities.
Once Upon a Story
This is the carefully crafted story that proves to the already sold person in the room that you understand their problem because you have lived it.
In this session you learn:
· How to choose the right part of your journey to tell
· How to position yourself as the guide, not the hero
· How this story builds trust fast
Result:
You have a powerful, repeatable story that establishes authority without bragging and makes your offer feel deeply relevant.
Stand and Deliver
You give your 7-minute talk. This is where everything becomes real.
In this session you:
· Deliver your talk live (on zoom)
· Receive specific, supportive feedback
· Learn by watching others
· Refine your delivery, pacing and presence
Result: You speak confidently and warp it up having done the thing you were afraid of - or uncertain about - and realize you can absolutely do this.
Program is delivered via live Zoom

Michelle Paul, Founder / CEO, Denver Virtual Staging / Denver, CO
Donna Riccardo
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